Nintendo is gearing up for a robust product rollout, bringing a wealth of new games, merchandise, and experiences to its dedicated fanbase. The recent September 2025 Nintendo Direct served as the launchpad for these exciting additions to the My Nintendo Store and beyond, promising something for every type of player and collector. This expansion includes highly anticipated titles for both the Nintendo Switch and the new Nintendo Switch 2, new amiibo figures, exclusive physical merchandise, and adjustments to the My Nintendo rewards program. As reported by Nintendo Everything, the announcements reflect Nintendo’s commitment to continuously engage its community with fresh and appealing content.
Game On: New Digital Titles
The September 12, 2025, Nintendo Direct was a showcase for upcoming digital releases, with pre-orders immediately opening on the Nintendo eShop and My Nintendo Store. According to the official Nintendo Direct presentation (as summarized by IGN on YouTube), several high-profile titles are on the horizon:
- Hades II – Nintendo Switch 2 Edition: This highly anticipated sequel will be available for Nintendo’s latest console, promising enhanced performance and visuals.
- Metroid Prime 4: Beyond: The long-awaited continuation of the Metroid Prime saga is set to captivate players with its immersive world and engaging gameplay.
- Super Mario Galaxy + Super Mario Galaxy 2: This collection brings together two of the most beloved 3D Mario adventures, offering both nostalgia and fresh experiences for players.
- Pokémon Legends: Z-A: Fans of the Pokémon franchise can look forward to this new installment, which promises a unique take on the Pokémon world.
Amiibo and Physical Merchandise
Collectible Treasures
Beyond digital games, Nintendo is expanding its line of physical merchandise and collectible amiibo figures. Vooks reported on the upcoming release of new amiibo figures tied to the Kirby Air Riders game, set to launch on November 20, 2025:
- Kirby & Warp Star: This amiibo captures Kirby in his iconic pose atop the Warp Star.
- Bandana Waddle Dee & Winged Star: Another charming addition, featuring Bandana Waddle Dee riding the Winged Star.
The My Nintendo Store is also set to offer a real-life storybook based on Super Mario Galaxy, further enriching the physical merchandise offerings. Release timing for the storybook is still to be announced.
Kirby’s Expansion Down Under
For fans in Australia and New Zealand, the Kirby merchandise line is expanding, offering a variety of new items. According to Elbow Lane, these include:
- Kirby Tumbler: A stylish way to stay hydrated while showcasing your love for Kirby.
- Plush Toys: Cuddly companions featuring various Kirby designs.
- Keyring Plushies: Miniature versions of Kirby plush toys, perfect for adding a touch of Nintendo charm to your keys or backpack.
San Francisco Nintendo Store Exclusives
The new Nintendo Store in San Francisco, which opened on May 15, 2025, has become a hub for exclusive merchandise, many of which were previously only available in Japan. BrainWabrain (YouTube) showcased a variety of these items, including:
- Sanrio-themed Animal Crossing gear: A delightful collaboration bringing together the worlds of Animal Crossing and Sanrio.
- Pikmin bases and shirts: Show your support for the adorable Pikmin with these unique items.
- Zelda cardigans: Stylish and comfortable cardigans featuring designs inspired by The Legend of Zelda.
- Splatoon shoe keychains: Add some Splatoon flair to your footwear with these fun keychains.
- Metroid pins and hoodies: Represent the iconic Metroid series with these collectible pins and cozy hoodies.
My Nintendo Rewards Program Changes
In a significant shift, Nintendo announced changes to the My Nintendo rewards program on February 18, 2025. As detailed by Nintendo Life, these changes include:
- Discontinuation of Gold Points for Digital Purchases: Users will no longer earn My Nintendo Gold Points for digital purchases on the Nintendo eShop or for physical games released after March 24, 2025.
- Nintendo Switch Game Voucher Program Limitations: The Nintendo Switch Game Voucher program will not apply to Switch 2 games.
- Continuation of Platinum Point Program: The Platinum Point program will continue, allowing users to earn and redeem Platinum Points for various rewards.
Strategic Product Rollout
The launch of new products and adjustments to the rewards program reflect Nintendo’s broader strategic goals. According to Games Press, these moves aim to:
- Engage the Player Base: Continuously offer fresh and exciting content to keep players invested in the Nintendo ecosystem.
- Celebrate New Game Releases: Tie merchandise and promotions to the launch of highly anticipated titles.
- Offer Exclusive Merchandise: Provide unique and collectible items that appeal to dedicated fans.
- Expand Retail Presence: Establish physical stores to offer a dedicated space for Nintendo-related apparel and merchandise.
Impact of New Offerings
The influx of new games and merchandise has generated considerable excitement among Nintendo fans. The discontinuation of Gold Points and the non-application of game vouchers for Switch 2 titles signify a change in how players will accrue and utilize rewards, potentially shifting focus towards Platinum Point redemption for physical goods and digital icon elements. The new San Francisco store provides a significant retail presence for Nintendo on the West Coast, offering unique items that were previously difficult to obtain. As noted by Bunkerneath, the changes to the rewards program may encourage players to explore alternative ways to earn and redeem rewards within the Nintendo ecosystem.
In conclusion, Nintendo’s recent announcements showcase a strategic product rollout designed to engage its player base, celebrate new releases, and offer exclusive merchandise. From highly anticipated games for the Nintendo Switch and Switch 2 to collectible amiibo and unique items at the San Francisco store, Nintendo is providing a wealth of new experiences for its fans. While changes to the My Nintendo rewards program may shift how players earn and redeem rewards, the overall impact is a vibrant and evolving Nintendo ecosystem.
